Company report Research Paper Example | Topics and Well Written Essays - 1500 words

Company report - Research Paper Example One of those companies is Facebook. This is a company that was conceived in a Harvard dorm room but whose services are available almost everywhere and therefore we affects the lives of multiple people. The founder was a young student, Mark Zuckerberg. Facebook today has become the industry leader along Twitter and other companies. They are more commonly referred to as social media. Their power seems to have no bounds too. Its initial aims were to connect multiple numbers of people over the internet. Those aims have largely been fulfilled today since Facebook has around a billion users around the world. Such a huge number undoubtedly poses huge potential for the company. The company recently became a publicly listed company amidst tension that such a move was bound to fail. The critics say that Facebook has to explore alternative revenue streams like advertising, precisely the sort of thing the users abhor. This leaves the company in a sort of dilemma. In the course of writing this company report, I shall analyze this company from different viewpoints. The first is from its performance in the markets. This is usually a reliable indicator for the sort of direction in which a company is headed. The main advantage of the markets is that they respond simultaneously when anything important involving the company happens. Another yardstick shall be marketing. This is usually the be all and end all as far as some companies are concerned. We shall look at the role that advertising has played in this company. The third yardstick shall be the financial position of the company. We shall explore whether the company is self sustaining. Finally we shall look at the important matter of strategy and planning. Which mix of the two has the company employed and how successful has it been. After a long period of anticipation and speculation, this company finally went public on the week of 29th January 2012. Facebook’s offering to the public also doubled up as